Multilens was in need of a brand identity that reflected their use of optics to serve doctors in surgery and the visually impaired. My work consisted of logo design, business card creation, and letterhead design.
The branding had to carry across their product logos and promotional material easily, while maintaining an easy-to-read feel. This company has been around for 32 years and wanted to reafirm itself as a leader in the industry with a brand identity that was simple and strong.
Multilens is a Swedish company who have for a long time developed and manufactured optical solutions for special needs. Their products cater to people with visual impairment, different eye diseases or use in extreme environments.