In the recent months I have had the opportunity to work on many projects, but recently broke some new ground with a mobile website for Cheeseburger in Paradise. This was an exciting project worth mentioning due to the fact that it only catered to smart phone users in coordination with marketing efforts at their restaurants nationwide.
In a national campaign, Cheeseburger in Paradise restaurants partnered with beverage makers to run a promotional campaign using MS Tag. By scanning a flier at one of the restaurants 31 locations, users were directed to a video and additional information on contest entry. By ordering one of two signature drinks or joining in a photo submission contest, participants could win an all-inclusive trip to Cancun, Mexico. In addition, all participants qualify for a free appetizer card in the process.
The result of the campaign was great exposure to restaurant patrons, increased participation in the clients contest and the company’s first leap into the mobile realm. I am very proud of the campaign, the design and had a great time working on this project. Instead of doing a text only or downgraded experience, the website was packed with company branding and adjusted for landscape and portrait modes for iOS, Android, Windows Phone 7 and Blackberry. See the website design below.